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Questions partners ask
The ones that come up in the first call, answered the way we would answer them on the call — including the awkward ones.
The short answers
- Do I need a bottling plant?
- No
- Do I own my venues’ brands?
- No
- Is my territory protected?
- Yes
- Is this natural mineral water?
- No
- Can a guest verify a bottle?
- Yes
33 questions
Do I own the brands my venues use?
It depends which mode. A venue that registers its own brand owns that registration outright, and we would not sign one that was asked to hand its name over. A venue using your house brand is using yours. Most hold both at once — their own name in the restaurant, your house brand in banqueting. What you own in every case is the territory: the relationships, the pricing and the revenue. A venue that leaves cannot take the mineral supply with it.
Do I need a bottling plant?
Not as a partner, no — you do not manufacture and you do not hold a water licence. An approved contract plant does both, under its own licence, and is named on the label as the maker. We introduce you to one in range. A venue is a different matter: a hotel or resort with the space and the volume can run its own line, which is the Source to Glass route.
Can a hotel bottle its own water on site?
Yes, and for a property of any size that is usually the better economics — no freight on finished water, and the line runs to demand. The property holds the manufacturing licence and is named on the label as the maker. It produces to the formulation Coremin approved, the run is batch-traced and certified exactly as a contract plant’s would be, and the mark is the same mark. Sustainable options need no capital outlay.
Who actually sells the water to the guest?
The venue, in every case. Coremin supplies mineral concentrate, the hospitality partner supplies the commercial relationship, and a licensed line makes the water — but the bottle on the table is sold by the restaurant or the hotel, at their price, under their own brand, with their own offer behind the code on it. Neither Coremin nor the partner is in that transaction.
How much concentrate does a bottle need?
Roughly a litre of concentrate per thousand 500 ml bottles, depending on the programme. That ratio is what keeps the mineral cost per bottle where it is — between five and twelve rupees across the three programmes.
What can I actually earn?
That depends entirely on how many venues you sign, how much they sell and what you charge them. The margin model on the programs page multiplies out your own assumptions. It is arithmetic on your numbers, not a projection, and it excludes every cost of running a territory. Anyone who gives you a figure before knowing your city is guessing.
Is my territory protected?
Yes, while it is being worked. We do not appoint a second partner into a city that is already being served. Equally, a territory that is allocated and left idle is not fair on the venues in it, and that is dealt with in the agreement rather than left vague.
What does it cost a venue to start?
The mineral dosage is five to twelve rupees a bottle depending on the programme; the bottle, cap, label, filling and freight are on top, and your partner quotes those landed for your volume. There is no franchise fee and no licence fee to Coremin. If you bottle on your own premises the line is the capital question — and sustainable options exist that need no outlay.
Do we have to commit to a volume?
A production run has a minimum, because a line has to be worth setting up for. Your partner will tell you what that is for your bottle and programme. For a venue without the volume for its own run, the house brand is the answer: one run serves many venues, so your share of it can be small.
What happens to our bottles if we leave?
Stock you have bought is yours and you can serve it. Your own brand registration is yours and stays registered to you. What you cannot do is have more produced without a supply relationship, because the concentrate and the mark are licensed through your partner.
Can we run our own offers on the bottle?
Yes, and they are entirely yours. You write the offer, fund it, honour it on your own bill and change or withdraw it whenever you like. Coremin displays it as yours and keeps a version history so there is a record if it is ever disputed. We never touch the money and claim no rights over the offer.
Is this exclusive to one venue per area?
No. Territory exclusivity is between Coremin and the hospitality partner, not between venues. Your brand is exclusive to you — no other venue can use it and no other venue even sees it in the catalogue — but the partner may serve the restaurant across the road as well.
What does approval as a bottling unit involve?
You hold your own manufacturing licence and are named on the label as the maker. You produce to Coremin standard operating procedures and to the approved formulation for each brand, and your records have to reconcile concentrate in against finished goods out, batch by batch. A run that cannot account for its input does not get certified.
Who finds the customers?
The hospitality partner for the territory. You produce against orders that already exist rather than filling speculatively and looking for a buyer afterwards. You carry no brand risk, no marketing spend and no customer acquisition cost.
Can we fill for more than one brand on the same line?
Yes, and most approved plants do — that is the normal case. Separate brands, separate production runs, separate batch numbers and separate certificates, all on one line. What you cannot do is fill a brand you have not been authorised for; the system refuses it rather than relying on anyone remembering.
We already bottle packaged water. Is that useful?
Very. You can dose Coremin concentrate into your existing RO output and have a stated composition to put on the label, with a laboratory report behind it. That is a different conversation from hospitality contract work and you can have either or both.
Why does water need minerals put back at all?
Because the membrane took them out. Reverse osmosis rejects by particle size, so a membrane fine enough to stop bacteria and heavy metals also stops calcium, magnesium and potassium — it cannot tell the difference. Dosing them back restores what the process removed. It does not push the water past what groundwater naturally carries, and we would not claim it did.
My RO already has a mineral cartridge. Why would I need this?
Because a cartridge gives you minerals and not a figure. A calcite stage adds mostly calcium carbonate and tapers off as it depletes, and a TDS valve works by blending untreated feed water around the membrane, so the output moves with whatever the feed is doing. Both are perfectly reasonable ways to make water taste better. Neither produces a number you could print on a label, defend to a buyer or put behind a QR code — because nobody measured this batch. What we sell is the specification: a stated dosage, approved per formulation, recorded against the production lot, with a laboratory report behind it.
Are you saying RO water is bad for people?
No, and we are careful not to. Water from a well-run RO system is safe to drink, which is the whole point of the technology, and we would not suggest otherwise. Our argument is about knowing rather than safety: a venue that wants to tell a guest what is in the bottle, and to have that stand up, needs a measured and approved composition. That is a commercial and regulatory requirement, not a health warning.
Is this natural mineral water?
No, and we are careful about this. “Natural mineral water” is a defined regulatory category with its own rules about source and treatment. What this is, precisely, is packaged drinking water remineralised with Great Salt Lake concentrate. That is what the label says and that is what we say. Calling it the other thing would be an offence, not a marketing choice.
Where do the minerals come from?
The Great Salt Lake in Utah, harvested by Mineral Resources International, who have been doing it since 1969. The lake is terminal — water flows in and only leaves by evaporating — so minerals have been concentrating in it for thousands of years. The concentrate carries over seventy trace elements in the proportions the lake holds them.
What is actually in a bottle?
The values for any given lot come from the formulation version that produced it, each claim backed by a laboratory report. That is why a scan can quote exact numbers: the production run records which recipe version it used and freezes a copy, so a recipe change next year cannot alter what a bottle made today is said to contain.
Can you make health claims about it?
We do not, and nor should a venue. Published mineral values are statements of composition. Anything that claims to prevent, treat or cure a condition is a different category of claim with a different legal test, and nothing in this programme is built to support one.
Is a low-sodium option available?
Yes — Complex 45. It exists for properties serving guests who watch intake and for menus where sodium would interfere with the food.
What does “Powered by COREMIN” actually certify?
That every millilitre of mineral concentrate in that lot came from Coremin, through a formulation we approved, on a production run we certified. There is no partial version of the mark. A lot that cannot account for its input does not get it.
Can a guest really check a bottle?
Yes, and without an account, a cookie or an app. The code on the label resolves to the product, that lot’s dates, the approved mineral values for the recipe that made it, and who bottled it under which licence. If the venue has an offer running, they see that too.
Can someone work out my sales from the codes?
No, and that is designed in. The lot number printed on the label is sequential, because the law requires a lot number — but it is never accepted as an input. The code inside the QR is a thirty-two character random token, which cannot be counted up through or guessed. Nothing about volumes, buyers or prices is ever in the response.
What happens if a lot has to be recalled?
Two things, independently. Every buyer of record is notified directly — that is the path that matters for safety, and it does not depend on anyone scanning anything. And the next scan of that lot leads with the recall notice and suppresses every offer, promotion and benefit claim. A discount on a recalled bottle would be indefensible.
Who is responsible if something goes wrong with the water?
The manufacturer and the brand owner. Coremin supplies mineral concentrate and licenses a mark; the water is made by the bottler under its own licence and sold under the brand owner’s name. The label names both, separately, so this is not a question anyone has to reconstruct afterwards.
Who owns the offers a guest sees?
The venue, completely. It writes the offer, funds it, honours it on its own bill and can change or withdraw it whenever it likes. We display it as the venue’s own, keep a version history so there is a record if anything is ever disputed, and never touch the money. We claim no rights over it.
Can Coremin pull one of my offers?
We can suspend one, and only one thing triggers that: an offer that is misleading. It is our mark on the bottle and our surface showing the offer, so we have to be able to stop a misleading one immediately. Suspending an offer does not end the commercial relationship.
What do you collect about guests?
Nothing, unless they choose to register. Reading the label needs no account. A mobile number or an email address unlocks nearby venues, more offers and the ability to review — everything else on that form is optional. We store the venue’s location, because a distance-sorted list needs it; we do not keep the guest’s.
Can guests review my venue?
Registered guests can rate and review both the product and the venue. We would rather you knew that up front than discovered it later.
Still wondering
Ask us the one that is not here
If the answer is awkward we will give you the awkward answer. It saves everybody time.