Home / For territory partners
Own the market, not the machinery
A territory is the commercial layer: you buy concentrate, sign venues, own the house brands and hold the revenue. You do not manufacture, you do not hold a water licence, and you do not carry a factory on your balance sheet.
For a partner
- You own
- The territory
- You manufacture
- Nothing
- Plant to build
- None
- Exclusive
- While worked
- Indicative margin
- ₹5 – ₹10 / bottle
Why a territory
What you are actually buying
A protected market
One partner per city. We do not appoint a second into a territory that is already being served.
How Allocation is held in the system and enforced at the ordering layer. What counts as actively worked — targets, review period, notice and cure — is defined in the partner agreement, not on this page.
Recurring volume, not one-off sales
A signed venue reorders every week for as long as it serves water. The work is in the signing, not in the selling again.
How Venues order through the portal against your stock; repeat ordering is the default path, not a renewal conversation.
No capital tied up in plant
You hold concentrate and relationships. An approved bottler holds the line, the licence and the compliance burden.
How The hospitality partner tier does not produce at all — production sits with the bottling unit by design.
You own the house brands
Venues that do not want their own label use yours. That brand is an asset of your territory, and it travels with you.
How House brands are registered to the partner organisation and licensed to venues through it.
A product that defends its price
Certification, a lab-backed composition and a code the guest can check. You are not selling water on price.
How Every lot carries an authenticity certificate; the public scan surface shows the approved values for that specific lot.
Two ways to serve any venue
Deliver finished bottles, or help a property run its own line on site. The second needs no capital outlay from you either.
How Table to Glass and Source to Glass run on the same concentrate, the same approvals and the same certification.
Where you sit
What moves, and which way
Your tier is the one that never touches the product and never meets the guest — and is in every transaction between them.
The arithmetic
What a territory can carry
Multiplication on your own assumptions, not a projection. The model on the programs page lets you set all three numbers.
Gross margin only. It excludes your cost of sales, delivery, storage, breakage, credit losses, staff, taxes and everything else it costs to run a territory, and it assumes every signed venue orders every day of the month.
Treat it as the ceiling of the arithmetic rather than as a forecast. What you actually make depends on your city, your pricing and how you run it. Run it on your own numbers.
Territory
Find out whether your city is open
Tell us where you are and what you already sell into. We will come back with what is taken, what is available, and what the first ninety days involve.